Pedro Julien —
As a design director in Descomplica, I’ve conducted thorough industry research some initiatives to determine the direction in which Descomplica branding experiences and digital products should expand. Helping the design leadership team, understand the company branding experiences and sales teams leveraged the research to help them get even more sharp and efficient. I've created and led the first branding refresh for the company, setting new positioning and values. Designed and built design systems, modular and scalable design patterns, evolution of visual assets and to find out the right tone of voice of the company.
– Developed the visual language of Descomplica, determining new branding value assets, creating a more cohesive way between all the business unities, creating new user centred design standards for the evolution of the design in the company.
– Contributed to a comprehensive design system for Descomplica.
– Helped design teams go broad by leading rapid ideation sessions and producing many, divergent solution ideas.
– Analyzed landingpages,branding experiences and product visual designs in context of the broader, end-to-end customer service design.
– Led design critique sessions while coaching others with design critique.
– Created/Increased the level of conscious/culture competency in Design and related skills throughout the enterprise by educating, evangelizing, training, coaching, and mentoring others.
As the Design Director for DDB&Tribal, I lead the design team to push conventional boundaries with unique concepts and identities creating distinctive and innovative design experiences. The approach builds not only meaningful end-user experience but also overall business value for his clients through holistic thinking, strategic design and service design exceeding the client expectations. I was responsible for the digital global soccer account of Adidas, creating part of the design modular system structure. Worked with Royal Canin as well, realining the global design system for the company, coming up with new visual assets like photographies, iconography and digital assets. With more than 12 years of experience in different fields of expertise in design I supported and guided a team of over 6 designers and design leads by giving direction in the service and user experience concepts definition, creation and challenges. As a design director, I gave special attention in improving the design process and the overall way of working by making sure that the team of designers are kept inspired and passionate.
As a senior designer at Work&Co, I was responsible for many digital product design projects, for clients like: Facebook, Santander and some other ones. Together with the team, shining creative concepts, interface and user experience solutions. I was responsible as well for ensuring team’s work communicates effectively with the highest quality, solving business challenges and meeting user needs. Involved in all stages of design development, collaborating on brute-force concept ideation, interaction design, visual design, prototyping and client facing communication and presentation.
Google Brand Studio
As a freelance senior designer at Google Brand Studio, I have worked for a AR project knows as Performing Arts With Google. With multiple interactive 360º cameras placed in the most amazing places on the stage you are literally inside the show. Stand in the middle of the largest stage in Europe at the Opera Paris surrounded by dancers during Benjamin Millepied’s special choreography of Clear, Loud, Bright, Forward created for our cameras. Sit between the woodwinds and strings at Carnegie Hall directly in front of Maestro Nézet-Séguin as he conducts an amazing rendition of a beloved classic from Peer Gynt or travel to Sao Paulo for a haunting, romantic opera.
Design direction for products, brands and systems.
I have a mission: building and leading creative and design teams, to build work that leads the industry forward. With a lot of laugh and have fun doing it. Working in the intersection of digital products and branding experiences, Pedro believes in creative problem solving through simplicity and team work. His passion lies in building natively digital products based in user centric design and team development. A truly believer in some principles like: strong design foundation, career mentoring, hire and develop design team and set the right business process. With over a decade in the design and tech industry, he brings in his professional experience a baggage of: leadership skills, team management, design direction, strategy and ideation of creative concepts to solve complex business issues by the lens of design. He had the pleasure to work for clients such as: Google, Facebook, Royal Canin, Cisco, Nike, Globosat, Heineken, Adidas, Klm, Descomplica.
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